Variable Data - Personalisation of your Print
This exciting and innovative software allows us to embed names from a database directly into photographs and then merge this with address data to make a uniquely personal presentation. Imagine the difference it could make to your business if your next mail shot was two or three times more effective than your last! The good news is that using the system to your advantage on your next mail shot is quick and easy.
STEP 1
The first requirement for any efficient personalisation is a database of potential or existing clients. We need this to be presented to us in an Excel Spreadsheet or comma separated variables text file. If you prefer we can procure a mailing database for you. We are able to provide a first rate service and we are able to narrow down the database so only the customers and potential clients you want will be on it. Click here for more information on Clear Images mailing lists. We are also able to provide clean data, using automated processes and even phone your potential or existing customers to verify the data - contacting Clients first dramatically increases the response rates. We would be delighted to discuss data cleaning options with you.
STEP 2
Once your mailing list has been prepared your marketing literature needs to be compiled. We have a number of standard "Smile" images which can be used. These are shown below. It is usually possible to turn these standard images to be relevant to almost any business. A typical application is shown below. If the standard images are not appropriate to your requirements we can also produce a solution completely specific to your company. Please Contact Us if you are interested in a Bespoke Design.
STEP 3
The next step to producing your personalised literature is to choose your print format. All our personalised printing is produced in full colour print
STEP 4
The final step may be to simply send out your literature. However in our experience a follow up telephone call further increases positive response rates significantly.
The real power of Digital Print is to produce a different print every time. We have taken personalisation to a new level with the introduction of "Smile" technology.